“We’ve still got work to do but we’re super excited about how far we’ve come.” “That’s a huge milestone for us because advertising is the business model that will enable Microsoft to continue delivering Windows Live services and offering them to consumers at no cost,” Taylor said. Microsoft launched a computer security service, OneCare, earlier this year along with a US advertising platform designed as a one-stop shop for the company’s online properties, including Windows Live and MSN. “With today’s launch of Microsoft Windows Live Messenger…the company aims to make this routine even more rewarding and versatile.” “For a fast-growing segment of consumers, logging into their instant message (IM) service is as much a part of their morning routine as pouring a cup of coffee or a bowl of cereal,” Microsoft said in a release. MSN Messenger, reportedly used by 240 million people worldwide, will remain “alive and well” with people having the option of upgrading at no cost to Windows Live Messenger, according to Microsoft. “For a fast-growing segment of consumers, logging into their instant message (IM) service is as much a part of their morning routine as pouring a cup of coffee or a bowl of cereal,” Microsoft will commit approximately 1.1 billion dollars (US) of the company’s overall 6.2 billion dollar research and development budget to Windows Live and MSN in the 2007 fiscal year that starts next month, Taylor indicated. “The online advertising opportunity will be a big growth driver for Microsoft in the coming years, as the market continues to expand.” “Windows Live is a huge growth opportunity for Microsoft,” Taylor said in a release. ![]() The innovations came as online titans Google, Yahoo and Microsoft fought doggedly for the loyalty of users whose visits translate into revenues in the forms of advertising dollars and premium services. Windows Live Messenger was among more than 20 new services that the Redmond, Washington, based company has been readying for market for months, according to Taylor. ![]() “It’s built to help people connect and share in all kinds of rich, unique ways,” he added. Martin Taylor, corporate vice president of Windows Live and MSN, said: “Windows Live Messenger offers people the ability to see, talk and share with family and friends in such a seamless way that puts them in control.” Windows Live Messenger was touted as the next-generation of Microsoft’s free MSN Messenger e-mail service and offered features such as internet telephony, group searching, instant messaging, and file and photo sharing.
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